JobsGenerac

Market Development Manager

Generac · Berlin, WI

Posted Aug 13, 2026 · We last checked this listing on Sep 20, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

Behavioral

Tell me about a time you had to build trust with a key decision maker who was already loyal to a competitor. What did you do and what happened?

relationship-building skill and persistence in a competitive dealer environment

Describe a sale you lost that you thought you should have won. What did you learn from it?

self-awareness and ability to extract lessons from failure rather than just blame the market

Tell me about a time you had to explain a technical product to someone who didn't have a technical background. How did you make it land?

ability to translate product complexity into clear customer benefit

Tell me about a time you had to work across departments, maybe marketing, finance, or product, to get something done for a customer. What made that hard?

ability to operate effectively inside a matrix organization

Tell me about a sales training or promotional program you had to roll out to a group of partners who weren't fully bought in yet. How did you get participation up?

ability to drive adoption of channel programs, since filling training classes is part of the job

Technical

How do you go about analyzing a territory to figure out where the real opportunity is versus where you're just going to waste time?

analytical rigor and ability to use data to prioritize accounts and prospects

Have you sold in a two-step distribution model before, where you're working through OEM and dealer relationships rather than direct to end user? How does that change your sales approach?

real understanding of OEM-to-dealer channel dynamics versus generic sales experience

What CRM tools have you used to manage a pipeline and territory, and can you give an example of how you used the data to change your approach?

practical familiarity with tools like Salesforce or SAP and whether they actually use data, not just log it

What experience do you have in renewables, utility, battery, solar, or power generation, and how do you think that background applies to selling generators through mobile dealers?

relevant industry knowledge and whether it transfers to this specific product and channel

Situational

Walk me through how you'd approach a new territory in the Southeast where you have no existing relationships with independent mobile dealers. What's your first ninety days look like?

whether the candidate can build a structured market penetration plan rather than just relying on cold-calling instinct

This role is 70% travel and mostly independent field work. How do you structure your week so you're actually being productive and not just driving around?

self-motivation and time management in an unsupervised, field-based role

Say a dealer you manage tells you a competitor is offering better financing terms and threatens to shift volume away from Generac. What do you do in that conversation?

negotiation skill and ability to defend margin and share without panicking

How would you go about gathering intelligence on what a competitor is doing in your territory, and what would you actually do with that information?

competitive awareness and ability to turn reconnaissance into an actionable counter-strategy

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The full job description

As published by Generac.

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel.  In this high-impact position, you’ll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time. **This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.** Essential Duties and Responsibilities: • Identify and close sales opportunities in accordance with strategic plans and financial objectives • Analyze territory opportunities and customer needs • Build and manage strategic relationships with key decision makers • Support new promotional programs • Create and implement solution-based sales strategies  • Provide world-class customer support • Conduct sales presentations and provide product training • Develop and execute business plans as defined by channel specific marketing programs • Fill Sales fundamental and channel specific training classes  • Provide reconnaissance of competitors’ influence and develop a plan to counter their influence within assigned territory  Minimum Qualifications: • Bachelor’s Degree in Business, Marketing, Finance or related field or equivalent experience • 1 years related experience Preferred Qualifications: • Working knowledge of OEM role in 2 step distribution model • Previous experience using SAP, Sales Force or equivalent CRM • Previous trade experience in one or more of the following industries:  renewables, utility, battery, solar, power generation, or installed equipment. Knowledge, Skills, and Abilities: • Analytical ability to understand key business metrics • Self- motivated with the ability to work independently in a field-based role • Ability to define complex problems, collect data, establish facts and draw valid conclusions • Proven ability to implement process improvements within a matrix organization • Ability to build strong interpersonal relationships • Effective negotiation skills with the ability to understand the complex sales process • Exceptional time-management and organizational skills • Excellent written and verbal communication skills across multiple audiences. • Effective presentation skills • Proficient in Microsoft Office Suite Physical demands:   While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver’s License required. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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