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Category Development Manager (Beverage)

Synergy Flavors · Wauconda, IL · $100,000–$135,000 a year · Full time

Posted Jul 16, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a time you used consumer insight to change a customer's product direction.

What they are checking: Whether they have influenced customers with data and insight, not just relationships.

Tell me about a time a new product idea you championed didn't succeed. What happened?

What they are checking: Whether they reflect honestly and learn from innovation failures.

How do you represent the company externally, like at trade shows or customer innovation sessions?

What they are checking: Whether they can be a credible external voice for the beverage business.

What would you do

How would you identify and target new beverage customers for Synergy? Walk me through your approach.

What they are checking: Whether they can build a focused plan to win new business, not just manage existing accounts.

How would you build a beverage innovation pipeline with sales, marketing and technical teams?

What they are checking: Whether they can lead commercial innovation across functions so ideas become market-ready.

A large prospect is happy with their current flavor supplier. How do you get them to consider Synergy?

What they are checking: Whether they can find a specific gap or opportunity to open the door with an incumbent customer.

How would you measure success in this role in your first year?

What they are checking: Whether they think in terms of real commercial results like wins, pipeline value and conversions.

How do you work with technical teams when a customer wants something that can't be done on their timeline?

What they are checking: Whether they can manage customer expectations while protecting the relationship and technical team.

About the work

What beverage trends do you think matter most right now, and how would you turn one into a customer opportunity?

What they are checking: Whether they can move from market insight to an actual product recommendation a customer could act on.

How do you decide which beverage segments to focus on with limited resources?

What they are checking: Whether they can prioritize by size, growth, fit and margin rather than chasing every trend.

Practice this interview out loud.

Offer builds a real interview for this exact role at Synergy Flavors from your resume and this job description, asks the questions one at a time, and tells you what landed. The first one is free.

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The full job description

As published by Synergy Flavors.

Company Overview Synergy Flavors, part of the Carbery Group, is more than just a leading international supplier of ingredients to the global food and beverage industry—we’re a team driven by purpose. Our vision is simple yet powerful: enriching lives through healthier and tastier foods. We believe great flavor starts with great people. That’s why we’re committed to hiring creative, passionate individuals who want to make a real impact. With deep expertise across food, beverage, and nutrition, our teams develop high-quality taste solutions that inspire innovation and elevate everyday experiences. Your Role in Synergy's Success The Category Development Manager CDM – Beverage leads the commercial strategy and growth of Synergy’s Beverage business, with primary responsibility for identifying, targeting, and converting new beverage customers and growth opportunities. Leveraging deep consumer, customer, and market trend insights, the CDM provides strategic guidance and beverage solution recommendations that help customers develop differentiated, successful products across key beverage segments. As the commercial lead for beverage innovation, the CDM shapes and advances Synergy’s Beverage innovation pipeline in close partnership with Sales, Marketing, and technical teams, ensuring ideas are translated into executable, market-ready solutions. The CDM also serves as the external face and subject matter expert for Synergy’s Beverage business, engaging customers, prospects, and industry partners while representing Synergy at key industry events. Internally, the CDM acts as the voice of the market to guide prioritization, investment, and resource allocation. How You Will Contribute Roles and Responsibilities: • Lead the development and execution of business plans for the Beverage business, with a strong focus on identifying, prioritizing, and converting new customer and market opportunities. • Identify attractive beverage market segments and growth platforms by assessing market landscape, competitive offerings, and Synergy capabilities; identify capability gaps and communicate requirements to R&D and senior leadership. · Identify and explore new business models, strategic partnerships, and external collaborations that expand Synergy’s role in the beverage ecosystem and accelerate growth opportunities. • Translate consumer, customer, and industry trend data into actionable insights, value propositions, and beverage product recommendations. • Serve as the commercial lead for the Beverage innovation pipeline, partnering with technical teams to prioritize, advance, and commercialize new beverage solutions, technologies, and platforms. • Collaborate with Sales and Marketing on pipeline generation programs, demand creation, and go to market initiatives. • Develop sales enablement tools, messaging, and training that support customer engagement. • Act as the voice of the customer and market to inform opportunity prioritization, pricing strategy, investment decisions, and resource allocation. • Partner with Account Managers, Sales Directors, and VP Sales to develop and execute strategies for target beverage accounts and new account conversion. • Serve as the external subject matter expert for Synergy’s Beverage business with customers, prospects, and at industry events. • Engage with global colleagues to share best practices and align strategy. Required Experience: • Bachelor’s Degree in Business/Marketing (with strong technical acumen) or Food Science, Chemistry • Master’s Degree a plus. • Direct beverage industry experience with experience in marketing ingredients to beverage companies a plus • 8+ years job related experience in product management, marketing, and/or sales in the food ingredients and/or flavor industry. • Experience in new product development from conception to market launch. • Experience in leading cross-functional teams to execute strategies. Required Skills: • Customer-centric, high-energy self-starter who thrives in external engagement, industry forums, and collaborative environments. • Strong commercial and solution-selling skills with a track record of identifying opportunities, engaging customers, and converting them into growth. • Compelling communicator with executive presence; able to sell ideas, insights, and value propositions to customers, partners, and senior leaders. • Highly effective networker and relationship builder who connects customers, market insights, and internal capabilities to create new opportunities. • Leads through influence, aligning cross-functional teams and driving action without formal authority. • Strong analytical mindset with the ability to turn consumer and market data into clear customer recommendations and business decisions. • Deep understanding of the flavor and food ingredient marketplace and competitive landscape. • Role is onsite 3 days per week with up to 30% travel to support customer engagement and industry presence. Salary Range : $100,000 - $135,000 The actual compensation that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. For more information on our benefits click here . Department: Marketing and Business Development Location: Wauconda, Illinois Work Arrangement: Hybrid Reporting To: Associate Director of Business Development Our Commitment to our People We are a diverse and growing workforce of over 1,000 people across eight countries globally. As we continue to grow, we want to ensure that Carbery Group continues to be a place where people are supported to develop and feel that they can do their best work. We are committed to driving growth, developing future capability and delivering results through our dedicated teams. We offer competitive salaries, comprehensive benefits, and an inclusive workplace where your skills, perspectives, and experience help shape the future of our industry. Join us and be part of a team that values collaboration and makes a meaningful impact - from local communities to global markets. Carbery Group is proud to be an Equal Opportunity Employer, committed to fostering a supportive work environment.

Apply at Synergy Flavors