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Associate Director, Market Research and Analytics (Hybrid) - Immunology

AbbVie · Mettawa, IL · Full time · Marketing

Posted Oct 2, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Walk me through a market research project you led from the business question to the recommendation.

What they are checking: Whether they have owned a study from the first business question to a recommendation, because this role is judged on decisions, not reports.

Tell me about a time your insight changed a strategic decision.

What they are checking: Whether their research has actually changed a business decision, which is the real measure of a market research leader's value.

What would you do

A brand leader has already decided what they want the research to say. How do you handle it?

What they are checking: Whether they keep research honest when a senior leader wants confirmation, because insight that bends to opinion is worth nothing to the business.

How do you present research findings so they lead to action?

What they are checking: Whether they can turn findings into a clear story with a recommendation, because data that does not lead to action gets ignored.

About the work

How do you decide whether a question needs qualitative research, quantitative research or both?

What they are checking: Whether they pick a method to fit the decision at hand, rather than defaulting to the survey or focus group they know best.

How would you study why dermatologists choose one psoriasis treatment over another?

What they are checking: Whether they can design research that gets past what physicians say to what actually drives their prescribing choices in immunology.

How do you combine primary research with claims data or behavioral analytics?

What they are checking: Whether they can combine what people say with what claims and behavior data show, since either source alone can mislead a brand team.

How do you manage a research supplier so the work is high quality and on time?

What they are checking: Whether they actively manage vendors on design, quality and timing, since most of the actual fieldwork in this role is outsourced.

What trends in psoriasis and psoriatic arthritis would you be watching right now?

What they are checking: Whether they already follow the immunology market closely enough to frame useful questions from their first week on the brand.

How do you stay compliant when doing research with patients and HCPs?

What they are checking: Whether they know that patient and physician research can surface adverse events that must be reported, and they build that into every study.

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The full job description

As published by AbbVie.

The Associate Director of Market Research & Analytics for Psoriatic [Psoriasis and Psoriatic Arthritis(Derm only)] will design, implement, manage, analyze, and effectively communicate market research and analytics initiatives for the Psoriasis business on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand partners, Medical partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. KEY RESPONSIBILITIES: • Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the HS space. • Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across HCPs and patients. • Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings. • Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics. • Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders. • Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of HS brand programs and tactics. • Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business. • Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics. • Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance. • Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform performance expectations. • Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer. • Manage and develop direct reports, identifying opportunities for growth over time. Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings. • Balance business needs with strategic projects to advance the capabilities of Immunology APEX • Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team. • Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization. • Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers. • Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate. • Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines. • BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred. • 10+ years relevant marketing research and/or analytics experience required. • Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred. • Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving. • Ability to interact effectively with/present to (verbally and in writing) all levels of the organization. • Proven experience as an integral member of a high-performing work team. • Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment. • Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies. • Demonstrated project management skills. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

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