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Associate Director, International Market Analytics & Business Insights, Immunology (Rheumatology)

AbbVie · Mettawa, IL · Full time · Marketing

Posted Sep 11, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

This role is the analytics and insights lead for the rheumatology team on an immunology brand. Walk me through a business question you identified independently and what came of it.

What they are checking: The stated expectation that they find the question, not just answer it

You present an insight that argues against the brand team's current direction. What happens next?

What they are checking: Whether they handle unwelcome insights honestly and help the team respond constructively, which is where analytics proves its value.

How do you make an insight land with a brand team that is already busy?

What they are checking: Whether they can make insights practical and timely for busy brand teams, so findings actually change what people do.

What would you do

You'd lead business intelligence planning, implementation and communication. How do you decide what goes in a plan when the budget won't cover everything?

What they are checking: Whether they can prioritize research sensibly when budget is limited, focusing on questions that will truly change decisions.

Where's the compliance boundary in what international commercial analytics can do with data?

What they are checking: Whether they understand data compliance limits across several countries, since rules on patient and prescriber data vary widely.

This is based at Mettawa supporting global markets. What travel would this realistically involve, and does that work for you?

What they are checking: Whether the travel needed to support global markets realistically fits their life, so the role remains sustainable over time.

About the work

How do you combine secondary data analysis with primary market research to answer a strategic question?

What they are checking: Both halves of the named toolkit, and whether they know when each applies

How do you design primary market research so the answer isn't shaped by the question?

What they are checking: Whether they can design research that avoids leading respondents, because biased questions produce misleading answers and poor brand decisions.

International markets have very different data quality. How do you build a comparable read across them?

What they are checking: Whether they can build fair comparisons across markets with uneven data quality, which is central to international insights work.

What do you need to understand about rheumatology specifically to be useful to this team?

What they are checking: Whether they understand rheumatology well enough to give useful insight, rather than offering generic analysis that misses the disease's realities.

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The full job description

As published by AbbVie.

The IMABI role is a strategic partner for internal partners/stakeholders, leveraging data, secondary analyses, and primary market research to make informed and operational decisions. They will be the lead International Market Analytics and Business Intelligence (IMABI) voice on business teams and will facilitate business insights and develop action-oriented recommendations that drive key business needs and objectives. Most importantly, this role represents the voice of the customer to enable better outcomes for patients. Key responsibilities include independently identifying key business questions and leading Business Intelligence planning, implementation, communication of the results, as well as guiding alignment of brand strategies and strategic plans. Additionally, the AD must demonstrate the ability to lead cross functionally and build a rapport in a highly collaborative and integrated brand team. The Associate Director will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results and communicating project progress and relevance to Brand Teams, Senior Management and/or Vendors when appropriate: Specific responsibilities include: • Serve as the IMABI lead supporting the OneRheum team, including RINVOQ for the following indications: RINVOQ RA, RINVOQ PSA, RINVOQ AxSpA, RINVOQ nr-AxSpa and Skyrizi PSA. This role also supports the RINVOQ New indication in Rheumatology, becoming a trusted partner for both brand research and analytics capabilities. • Enable and demonstrate leadership on cross-functional business teams on launched indications and a future launch indication. Data-mine both custom research and data to uncover insights that identify opportunities for growth; proactively identify and enable the teams to address trends and changes in the market landscape. • Support brands using tracking and measuring KPIs, Monthly Brand Performance reviews and secondary research deep dives (syndicated chart audits, IQVIA MIDAS etc.) Track Key Performance Indicators and Performance of brand and competitors, enabling the team to make better and more rapid business decisions. • Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans and ensure consistency of our market understanding • Work collaboratively with Cross-functional Brand Team, and across IMABI to maximize business results, streamline processes and identify best practices. Proactively identify new data sources, analyze opportunities and research methodologies to ensure the team is making decisions based on objective and comprehensive insights • Play a leading role in the continuous brand planning process based on deep understanding of patient journeys, market landscapes and trends, competitive activities, and market value drivers. Lead the brand team to objectively assess the markets and influence the creation of viable positioning platforms that drive the business forward. Identify opportunities to enhance patient and HCP knowledge gaps. • Serve as strategic partner to Differentiation and Standard of Care leads, providing insights that can be used to drive tactical execution and measurement • Serve as strategic partner to Advanced Customer Engagement (ACE) lead and broader Customer Excellence team, dot-connecting ACE learnings to other primary and secondary insights· Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in successful launch strategies, portfolio management and growth. • Contribute to financial planning process, responsible for input into the annual Long Range Planning (LRP) process by providing expertise and guidance on brand/indication market shares and competitor assumptions. • Effectively work across functions within IMABI, Commercial Excellence, and Marketing teams to deliver actionable integrated analytics (descriptive and diagnostic) • Lead and participate in initiatives to improve IMABI capabilities • Ensure all IMABI activities are conducted on time, within budget and in accordance with financial and ethical compliance guidelines • BA or BS degree required. Advanced degree (MBA or MA) preferred. Degree concentration in market research, marketing, or social science. Statistical knowledge is a plus • Minimum 7-10 years of experience in Marketing Analytics and Business Intelligence, include strong working knowledge of key data sources and approaches into gaining insights at the global and country level. • Previous experience with developing Market Research/Analytics Plans. • Experience in Immunology a plus. Experience in Rheumatology a plus. • Experience in synthesizing and presenting data from multiple sources (secondary and primary data sources, quantitative and qualitative research) into easily understandable and action oriented, relevant to the business insights. • Excellent strategic thinking and thought leadership with strong storytelling capabilities. • Experience influencing cross-functional, global and affiliate teams. • Self-starter with intellectual curiosity and strong business acumen. • Ability to interact effectively with all levels of the organization • Ability to be agile and nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Create trust and respect within the department and brand team • Ability to comprehend and utilize advanced analytics to help drive decision making to improve performance. Specifically, the ability to independently analyze and synthesize evidence from multiple sources to develop insights and potential hypotheses for further exploration. • Working knowledge of utilizing Large Language Models (LLMs) through efficient use of prompts to explore insights from prior market research reports, secondary data, and syndicated reports. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

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