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Associate Director, International Digital Marketing Patient Ecosystem Lead

AbbVie · Mettawa, IL · Full time · Other

Posted Sep 26, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

Tell me about a digital platform you led that changed how patients or customers were served.

What they are checking: Whether they have truly led a digital platform that changed how people were served, showing proven impact at this level.

Tell me about a time you led change across a matrixed organization without direct authority.

What they are checking: Whether they can lead change across a complex international organization where they hold little direct authority over most people involved.

What would you do

How do you get affiliates in very different markets to adopt a global framework like myAbbVieCare?

What they are checking: Whether they can win adoption of a global framework from very different local markets, using influence rather than mandates.

An affiliate wants to build its own patient app instead of using the global framework. How do you respond?

What they are checking: Whether they can balance global standards with legitimate local needs, avoiding both rigid control and costly duplicate tools.

About the work

How would you lead a digital patient ecosystem that spans CRM, patient websites, referrals and automated care across 48 markets?

What they are checking: Whether they can lead a large, multi-part digital patient platform across many markets, which is the scale this role operates at.

What data privacy issues come up in patient support programs across international markets?

What they are checking: Awareness of GDPR and local privacy rules for patient data.

How would you design a digital-first patient interaction that still feels personal?

What they are checking: Whether they can design automated patient interactions that still feel personal, since patients need to feel supported, not processed.

How do you measure whether a patient support program is giving patients an exceptional experience?

What they are checking: Whether they can measure patient experience and outcomes meaningfully, which proves the program is truly helping the people it serves.

How do you work with IT and vendors to keep a CRM for patient programs evolving?

What they are checking: Whether they work well with IT and vendors to keep the platform improving, since digital programs need constant evolution.

How would you make sure the referral process from a doctor's office to a patient program is secure and simple?

What they are checking: Whether they think carefully about secure, simple referral flows, since patient data must be protected while access stays easy.

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The full job description

As published by AbbVie.

AbbVie is seeking a strategic and experienced Associate Director to join the international Exceptional Patient Experience (EPE) team, to lead the Digital Patient Ecosystem. As part of our International Operating model, this Digital Patient Ecosystem aims to enable International Brand Teams and Affiliates to create an exceptional patient experience patients prescribed our treatments, via our AbbVie Care Patient Support Programs (PSPs). AbbVie Care operates across 48 international markets, supporting patients across AbbVie’s international therapeutics portfolio of brands within our Immunology, Oncology, Neuroscience and Specialty franchises. Key Responsibilities • 1. Leadership of the Digital Patient Ecosystem • Provide overall leadership and evolution of the digital patient ecosystem, including: - OneCRM - Our Customer Relationship Management system to manage international Patient Support Programs (PSPs) - myAbbVieCare - Our framework for patient-facing websites - AbbVie Care Connect - Our framework for secure patient to PSP referrals - PACE (Patient Automated Care Experience) – Our strategic framework for digital-first patient interactions - Enable Future Fit readiness of the digital patient ecosystem capabilities and processes to drive continuous improvement aligned to the AbbVie International Operating model • 2. Leadership of Ecosystem Implementation and Adoption Across Key Markets and Brands • Deliver against the mandate to scale the digital ecosystem to prioritized Affiliates and Brands by ensuring flawless execution of Activation and Implementation Frameworks • Drive continuous improvement in deployment and activation processes, reducing time-to-market and fostering strong cross-functional in a highly matrixed environment • 3. Generate Value through enhanced PSP Data Capabilities • Leverage and enhance the AbbVie Care real-world PSP data capabilities to generate value across the patient ecosystem • Establish and report to business leadership a digital maturity and impact measurement framework to evaluate the performance of the ecosystem • Apply insights from retrospective and predictive analytics to identify data-driven improvements to support systemic changes that create value for AbbVie and support optimal outcomes for patients • 4. Steward the Operating Model to ensure Operational Excellence & Compliance • Through continued evolution of the operating model, ensure consistent governance, operational excellence, and compliance across the digital patient ecosystem, mitigating risks as required • Lead all fiscal planning activities for the digital patient experience capability, including accurate budget forecasting and management, of both strategic and capital expenditure • Manage vendor relationships, ensuring effective collaboration and alignment with all applicable policies • Oversee cross-functional partnership model with stakeholders and co-creation activities • Lead senior leadership stakeholder engagements that deliver meaningful value • 5. Create a culture of high performance throughout team of direct reports, set goals and objectives. manage performance as required in accordance with AbbVie’s ways of working and develop talent. • Bachelor’s degree in Digital Health, Life Sciences, or related Business Management field. A master’s degree is preferred. • At least 10+ years of leadership experience in digital health, or significant experience in bio-pharmaceutical Patient Support Program at key Affiliate or above-country levels. • Experience (not necessarily full technical expertise) in Salesforce Health Cloud/Life Sciences Cloud or related Customer Relationship Management (CRM) technologies. • Expertise in the delivery of digital programs with proven abilities to manage and optimize complex operations and workflows. • Demonstrated ability to use data and analytics to drive actionable insights and decisions. • Demonstrated experience with Artificial Intelligence (AI) platforms and fluency in AI literacy skills driving agility and quality of work processes. • A strong track record of people leadership and talent development, to enable a culture of high performance. • Strategic thinking, effective influencing skills, and strong execution capabilities are critical for success in this role. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ • This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

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