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Assistant Director of Brand Communications

University of Wisconsin-Madison · Madison, WI · Full time

Posted Sep 29, 2026 · We last checked this listing on Oct 6, 2026

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Likely interview questions for this role

Written from this job description, not a generic list. Each one notes what the interviewer is really checking.

About your past

How do you prepare a nervous freshman for her first media interview?

What they are checking: Ability to support student-athletes and protect them while getting good content.

Tell me about a time a coach and you disagreed on what should be released to the media.

What they are checking: Ability to work with coaches while protecting institutional communication goals.

If you supervised student assistants, how would you train them to write a game recap fast and accurately?

What they are checking: Ability to manage and develop junior staff in a deadline-driven environment.

What would you do

You would be the primary contact for women's basketball. How would you build a season-long story for the team?

What they are checking: Strategic storytelling skills that go beyond game recaps.

A player is involved in an off-court incident and reporters are calling. What do you do in the first hour?

What they are checking: Crisis communication judgment and coordination with athletics leadership before speaking.

How would you work with social media, video and marketing staff so the team's story is consistent?

What they are checking: Liaison skills across departments, which the posting describes.

How do you handle the long hours and travel that come with covering a team during the season?

What they are checking: Realistic expectations about the workload in athletics communications.

About the work

Walk me through your game-day workflow from pregame notes to postgame interviews and stats.

What they are checking: Hands-on sports information experience, including stats and record keeping the posting lists.

How do you promote a player for national awards without overselling them?

What they are checking: Player promotion skills, which the posting names as a core duty.

How do you keep historical records and statistics accurate when there are years of inconsistent data?

What they are checking: Attention to detail with record books, which affects the program's credibility.

Practice this interview out loud.

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The full job description

As published by University of Wisconsin-Madison.

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Athletics Communications Manager Job Summary: The UW Brand Communications department is seeking an Assistant Director of Brand Communications to join our team and be a central piece of the brand storytelling for Wisconsin Athletics and its teams. This position will serve as the primary communications contact for our women’s basketball program in addition to other sports as assigned. Looking for a highly motivated individual to creatively plan, implement and supervise our communication strategy, represent sports programs at events and serve as liaison between departments to promote athletic program and institutional communication goals. May supervise personnel with a work unit communications team. Key Job Responsibilities: • Assists in development of all strategic communication initiatives • Identifies and monitors all media relations, publicity, and player promotion requirements • Edits and distributes athletic communication materials for internal and external audiences • Manages communication of athletic statistics and record keeping Department: Wisconsin Athletics, Brand Communications Compensation: The minimum salary is $67,412, depending on qualifications and experience. Required Qualifications: • Minimum of two years of experience in sports marketing, communications, or a related field at the collegiate or professional level. Preferred Qualifications: • Excellent written and verbal communication skills • Ability to creatively tell stories about student-athletes, coaches and teams using various communications methods including social media, graphic design, video and written content • Experience working with local and national media • Strong computer background with working knowledge of Microsoft Word, Excel, Adobe software • Experience with photography and basic photo editing • Ability to work with students, coaches and administrators in a broad range of situations • Willingness and ability to work long hours, including evenings and weekends • Knowledge of NCAA rules and guidelines and experience working in an atmosphere of NCAA compliance • Ability to develop and implement innovative approaches and solutions • Work well independently and in teams • Flexible in accepting new responsibilities Education: Bachelor’s degree required How to Apply: For the best experience completing your application, we recommend using Chrome or Firefox as your web browser. To apply for this position, select either “I am a current employee” or “I am not a current employee” under Apply Now. You will then be prompted to upload your application materials. Important: The application has only one attachment field. Upload all required documents in that field, either as a single combined file or as multiple files in the same upload area. Upload required documents: • A cover letter detailing how your qualifications and experiences align with the responsibilities of the position. • Resume Please note that reference checks will be conducted for finalists. Applicants selected to proceed in the selection process will be notified directly. All applicants will receive notification once a final selection has been made and the search is complete. Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment. Contact Information: Eric Weycker (eweycker@wisc.edu) Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website . To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you. Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

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